When Johnny Morris introduced his first “ready to fish” boat package in 1978, complete with motor, trailer and accessories, Tracker Boats was born. Today, the Tracker Marine Group has grown to become one of the foremost boat builders in the United States and the world’s number one producer of aluminium boats.

The company philosophy of supplying “quality boats at an attractive price” formed the cornerstone of Tracker’s philosophy and still provides the solid foundation for the Tracker Marine Group today. The philosophy is as important today as it was in 1978 and still sees the consumer as the real winner.

Tracker Marine Group has grown its brand portfolio over the years and today includes several leading brands, providing quality products to satisfy the fishing, leisure and sports marine markets. Tracker’s pursuit of quality and affordability has also seen Tracker become the number one brand of fishing boats in America. Tracker Marine now also boasts;

• The number one pontoon brand in the world. (Sun Tracker)
• The fastest growing bow rider in the U.S (Tahoe)

Just like in the States, Tracker Boats Australia started with one boat and a vision: “to bring affordable quality to the Australian boating market”. Tracker Boats Australia was appointed as the sole Australia/New Zealand distributor for Sun Tracker, Tahoe, Tracker, Nitro and Mako ranges of boats in 2006 and commenced operations from a single dealership in Mandurah, Western Australia. The number of dealerships has since grown steadily and Tracker Boats Australia is now represented in multiple locations, around the country. Tracker Boats Australia also has the proud distinction of winning the ‘International Dealer of the Year Award’ in 05/06 and 06/07, beating long-time top performers, Spain and South Africa.

It is Tracker Boats Australia’s mission to make the full range of quality boats it represents accessible to all boating enthusiasts, in Australia and New Zealand. We will empower customers to “Satisfy Their Passion”, by continuing to grow the dealer network, while always providing value for money and outstanding customer service.

Why not become part of the growing Tracker Boats Australia family today?